The campaign will run in cinemas, on radio, on billboards, OOH, online and on social media. We meet a young man who’s constantly stuck with his mum because he doesn’t have his own current account. Of course, without a current account, he’s forced to ask his mum for money all the time! And a mum playing the part of a bank results in a lot of awkward moments. A campaign with crazy and hilarious situations that prove that banking actually isn’t such a crazy idea.
The campaign kicks off on 23 August in cinemas and on social media, followed by radio spots in September. In the long term, the concept ‘Banking actually isn’t such a crazy idea’ will also be used as part of promotions and activations, with constant focus on young people aged 18 to 25.
Eigenlijk is een bank zo gek nog niet