Brussels Mobility and mortierbrigade makes cycling in the rain fun

Brussels Mobility and mortierbrigade makes cycling in the rain fun

Yes, it rains in Brussels just like everywhere else in Belgium. And it rains VERY often. In fact, that’s one of the reasons why people don’t use their bikes.

This has inspired Brussels Mobilty and Bike for Brussels to devise a poster campaign that we can call original at the very least. That’s because every campaign poster is actually a poncho. When it rains, cyclists can simply grab a poster and use it as a poncho.

Developing the poncho was entrusted to two designers from Brussels, Camille Taillefer and Marie-Celine Debande. It took a few weeks for them to come up with this unique style. The garment had to meet two important requirements. It had to be easy to wear while cycling, while also being able to take on the form of a poster. This young, talented duo were brilliant in meeting the challenge.

The promotion was launched on social media on the evening before a rainy day.

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About mortierbrigade

mortierbrigade is an independent creative agency based in Brussels. They build winning brands that persuade consumers to choose your brand over others with the ‘who dares wins’ methodology: a combination of smart brand experiences and creative omnichannel campaigns. Their expertise ranges from brand strategy to digital design, multichannel campaigns, social strategy and influencer & PR management.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. It also became one of the most successful agencies in Belgian history, winning more than 30 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 8 Effie Awards and many others.

mortierbrigade works for clients such as Barry Callebaut, Bike for Brussels, Canvas, Cristal, De Morgen, De Warmste Week, DreamLand, Equal Pay Day, Famiris, Hans Anders, Humo, ING Belgium, Lampiris, Levi’s, Marie-Jo, National Lottery, Pink Ribbon and STIB-MIVB.

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