Brussels Mobility and mortierbrigade makes cycling in the rain fun

Yes, it rains in Brussels just like everywhere else in Belgium. And it rains VERY often. In fact, that’s one of the reasons why people don’t use their bikes.

This has inspired Brussels Mobilty and Bike for Brussels to devise a poster campaign that we can call original at the very least. That’s because every campaign poster is actually a poncho. When it rains, cyclists can simply grab a poster and use it as a poncho.

Developing the poncho was entrusted to two designers from Brussels, Camille Taillefer and Marie-Celine Debande. It took a few weeks for them to come up with this unique style. The garment had to meet two important requirements. It had to be easy to wear while cycling, while also being able to take on the form of a poster. This young, talented duo were brilliant in meeting the challenge.

The promotion was launched on social media on the evening before a rainy day.

Credits - BIKE - Poncho.docx

DOCX - 35 Kb

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com