The events of the past year have been characterised by uncertainty. When the coronavirus made its appearance, the climate change issue dropped down our list of priorities. There have been global protests against racism, with non-stop debates on the topic by our politicians.
This has made the position taken by mortierbrigade and De Morgen – Clearly. De Morgen. – more relevant than ever. The journalists from De Morgen consider these ‘wonderfully chaotic times’ a great opportunity to do their jobs. The more chaos there is, the more clarity for them to bring.
This worldwide mess in which we find ourselves has been illustrated by mortierbrigade as a kaleidoscope of chaos, for which the company called on the skills of Jaak De Digitale. The continuously-rotating motion design has a calming effect, drawing an analogy with the role of De Morgen: bringing calm in the form of clarity. And a peaceful, slightly psychedelic rework of the sound identity by Gregory Caron adds even more calm to the chaos.
The campaign is being launched via TV, radio, print and online media, and will be even further introduced across all channels in the autumn.