De Morgen and mortierbrigade bring calm in the form of clarity.

De Morgen and mortierbrigade bring calm in the form of clarity.

The events of the past year have been characterised by uncertainty. When the coronavirus made its appearance, the climate change issue dropped down our list of priorities. There have been global protests against racism, with non-stop debates on the topic by our politicians.

This has made the position taken by mortierbrigade and De Morgen – Clearly. De Morgen. – more relevant than ever. The journalists from De Morgen consider these ‘wonderfully chaotic times’ a great opportunity to do their jobs. The more chaos there is, the more clarity for them to bring.

This worldwide mess in which we find ourselves has been illustrated by mortierbrigade as a kaleidoscope of chaos, for which the company called on the skills of Jaak De Digitale. The continuously-rotating motion design has a calming effect, drawing an analogy with the role of De Morgen: bringing calm in the form of clarity. And a peaceful, slightly psychedelic rework of the sound identity by Gregory Caron adds even more calm to the chaos.

 

The campaign is being launched via TV, radio, print and online media, and will be even further introduced across all channels in the autumn.

Radio 35 DE Morgen Radio 35s Jeroen - no CTA mq 09[2][1].mp3 - 820 KB Radio 40 DE Morgen Radio 40s Jeroen - mq 09[4][1].mp3 - 938 KB Credits PR DM Duidelijk 2.0.docx - 36 KB

 

 

About mortierbrigade

mortierbrigade is an independent creative agency based in Brussels. They build winning brands that persuade consumers to choose your brand over others with the ‘who dares wins’ methodology: a combination of smart brand experiences and creative omnichannel campaigns. Their expertise ranges from brand strategy to digital design, multichannel campaigns, social strategy and influencer & PR management.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. It also became one of the most successful agencies in Belgian history, winning more than 30 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 8 Effie Awards and many others.

mortierbrigade works for clients such as Barry Callebaut, Bike for Brussels, Canvas, Cristal, De Morgen, De Warmste Week, DreamLand, Equal Pay Day, Famiris, Hans Anders, Humo, ING Belgium, Lampiris, Levi’s, Marie-Jo, National Lottery, Pink Ribbon and STIB-MIVB.

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