Equal Pay Day and mortierbrigade send women to prison

On March 12, the progressive women's movement ZIJkant is organizing Equal Pay Day for the 22nd time. This day for equal pay marks the moment when women have caught up to men's annual salary.

mortierbrigade and Czar have, as is their good annual tradition, created a striking campaign together with the world-renowned and unique duo Lionel Goldstein, in which women do everything they can to end up behind bars.

Inmates do in fact receive a fixed compensation for their labor, and gender plays no role here. Outside prison walls, however, women earn 20% less.

The tagline: "There is no gender pay gap in prison. Let's close it everywhere else."

The campaign runs from March 12 on TV, in cinema, DOOH and activation.