Equal Pay Day Europe and mortierbrigade find out why Donald Trump speaks like a 9-year-old.

“Tremendous”, “great”, “huge”, “very big” and “China”. There you have it: about 99% of the President of the United States’ vocabulary. Research even showed that Trump’s language compares to that of a 4th grader. Which is exactly the age women should start working at to make as much money as men do during their lifetime. Seeing that there is still a pay gap of 16% and an even higher pension gap of 22%.

That’s all the cue Equal Pay Day Europe and mortierbrigade needed. They created an online film in which a 9-year-old girl prompts all of Trump’s speeches, acting like a sort of spin doctor to The Donald. It’s a job her father advised her to take, as she needs to start working sooner for an equal pay later. Pretty absurd, but not as absurd as a pay gap in 2017. With this film, Equal Pay Day Europe uses its powerful message of ‘Start working sooner for an equal pay later” to express an ironic criticism towards president Trump and his often misogynistic policy.

The film was directed by Deben Van Dam and produced by Hamlet.

EPD-2017-credits.docx

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Jens Mortier

Creative Director

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

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mortierbrigade.com