How Humo broke through the Chinese censorship.

May 3rd was International Press Freedom Day. But not in China, where there is no press freedom to speak of.

It recently even took a turn for the worse when the Chinese government not only censored an article on freedom in China but rewrote it completely. Turning the article into a tribute to the Communist Party.

That’s why we gave our Chinese friends an uncensored hand.

We took the uncensored version of this article that could never be printed in China, and had it printed, in China.

We turned the forbidden article into trendy designs and had it printed on T-shirts, mouse pads, iPhone covers, mugs and baseball caps.

At first, most factories refused.

But we eventually sneaked the uncensored article past the Chinese censorship.

Finally giving Chinese printers, sewers, folders, packers and all other workers the chance to read an uncensored article and share the story with their fellow-countrymen.

The uncensored articles are for sale on www.uncensoredarticles.be, all profit going to Reporters Without Borders.

Not only showing but also giving support to the thousands of activists striving for press freedom every day.

 

 

Cao Guoxing (journalist, Shanghai):
"Thank you for helping the Chinese and help the world to notice about censorship."

Benjamin Ismaïl (Hoofd Azië, Reporters zonder Grenzen):
"It is very difficult of course, to spread these kinds of articles, which are not only about facts but also strong opinions…"

 

Jens Mortier

mortierbrigade

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com