Humo and mortierbrigade spread STDs

To mark World Aids Day on 1 December, Humo is giving away free condoms this week. And for this campaign, mortierbrigade is redefining the term STD. It’s becoming a Sexual Top-priority Device for the occasion.

Jens Mortier, Partner & CEO at mortierbrigade:

“The 26 November issue of Humo features a detailed investigation into sex education in schools. And what’s been the outcome? During lessons on reproduction, the raised warning finger is given more attention than the pleasure-giving fing... – you know what we’re getting at. To encourage steamy sex education, Humo is giving you an STD, a Sexual Top-priority Device. Free with every Humo. Offer valid for as long as the foreskin stretches!

Credits

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Humo SOA radiospot

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Anne-Cécile Collignon

PR Manager

About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards.

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).