Humo and mortierbrigade spread STDs

Humo and mortierbrigade spread STDs

To mark World Aids Day on 1 December, Humo is giving away free condoms this week. And for this campaign, mortierbrigade is redefining the term STD. It’s becoming a Sexual Top-priority Device for the occasion.

Jens Mortier, Partner & CEO at mortierbrigade:

“The 26 November issue of Humo features a detailed investigation into sex education in schools. And what’s been the outcome? During lessons on reproduction, the raised warning finger is given more attention than the pleasure-giving fing... – you know what we’re getting at. To encourage steamy sex education, Humo is giving you an STD, a Sexual Top-priority Device. Free with every Humo. Offer valid for as long as the foreskin stretches!

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About mortierbrigade

mortierbrigade is an independent creative agency based in Brussels. They build winning brands that persuade consumers to choose your brand over others with the ‘who dares wins’ methodology: a combination of smart brand experiences and creative omnichannel campaigns. Their expertise ranges from brand strategy to digital design, multichannel campaigns, social strategy and influencer & PR management.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. It also became one of the most successful agencies in Belgian history, winning more than 30 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 8 Effie Awards and many others.

mortierbrigade works for clients such as Barry Callebaut, Bike for Brussels, Canvas, Cristal, De Morgen, De Warmste Week, DreamLand, Equal Pay Day, Famiris, Hans Anders, Humo, ING Belgium, Lampiris, Levi’s, Marie-Jo, National Lottery, Pink Ribbon and STIB-MIVB.

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