If you want to earn 22% more, it’s handy to have a dick.

This year Equal Pay Day falls on March 20.

As the wage gap is still 22%, women have to work almost three months extra to get paid the same as men do.

Although things are slowly getting better, men are still favored over women at the workplace. They are more easily hired, taken more seriously, obtain better positions or promotions and yes, are even paid more. The fact that women (42%) ​ do much more parttime work than men (12%) makes the problem only bigger.

In this year’s Equal Pay Day video, the handshake plays a major part as it symbolizes a lot of things in the professional world. A deal concluded, trust granted, a contract signed or simply respect. All things harder to reach for women. In the film we see how women are physically incapable of taking part in these handshakes.

Indeed, they have no dicks. So no handshakes for them!

This film is directed by Lionel Goldstein and produced by Czar for Zijkant, Equal Pay Day.

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

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