ING Belgium investments with mortierbrigade

We are all good at something. Now investments too.

Some of us can mimic accents, while others can teach their dogs all kinds of tricks or are experts at gargling opera’s. To sum it up, we are all good at something. And now investments too, with ING offering investments from as little as €25 per month. mortierbrigade is highlighting this reality with its first national campaign on behalf of ING Belgium. The agency uses wit to illustrate the fact that investment doesn’t have to be any harder than the things that we’re all able to do. This is demonstrated using situations that everyone can relate to.

Now that interest on savings is so low, investment could be a solution for making your money grow. Most Belgians are reluctant to invest because they believe that they need large budgets, must be investment experts or are too young. With ING, nothing could be further from the truth, because it offers investments from as little as €25 per month with investors themselves determining investment rates, risks and amounts.

In this national campaign, mortierbrigade demonstrates how easy and accessible investment is. Various characters show off their “hidden talents”, including a man teaching his dog tricks, a grandmother frightening her grandchildren with her dentures and a father beatboxing to get his child to sleep. The campaign signs off with “We are all good at something. Now investments too.

Nathalie Ducène, Head of Advertising at ING Belgium, says,

“With this campaign, we aim to show people how easy it is to invest. We want to emphasise the people, not the advantages offered by investment. Usually, the advantages and gains are highlighted, but we wanted to adopt a different approach. By portraying the characters in everyday life, we show the human side of investment and make it easier for people to relate to. And with a certain amount of essential humour, we make it even more accessible.”

The campaign is made up of various TV & radio spots, print, banners and social media. People who are interested can visit ing.be/eenvoudig-beleggen for simulations of their individual investment plans.

CREDITS

DOCX - 57 Kb

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com