Whether it’s more data or more phone minutes you need, at Mobile Vikings, the user put together the package that suits his needs.
So when it comes to explain the advantages of its product, Mobile Vikings can count on mortierbrigade. The Belgian creative agency came up with a campaign that sets characters in scenes where they adapt their lifestyle to their data plan.
A young woman has to break up with the man of her dreams: he is so handsome that she keeps posting photos of him and as a result she goes way over her data limit. A dance music fan turns to trash metal in order to give up streaming music. An Instagram addict extols the virtues of going wild to find inner peace…
With the message: ‘Don’t let your mobile plan rule your life’ Mobile Vikings reaches young people in a funny way, with that trademark touch of absurdity.