Live your life with Mobile Vikings

First national campaign for the Belgian mobile service provider designed by mortierbrigade

mortierbrigade signs a new campaign for Mobile Vikings to promote its made-to-measure mobile plan. Because at Mobile Vikings, users can put together a personalised subscription based on their needs. No more compromise! No need to adapt your lifestyle to your mobile subscription. The campaign sets the tone and play with the quirky spirit of Mobile Vikings by placing characters in absurd situations through different TV spots. 

Whether it’s more data or more phone minutes you need, at Mobile Vikings, the user put together the package that suits his needs.

So when it comes to explain the advantages of its product, Mobile Vikings can count on mortierbrigade. The Belgian creative agency came up with a campaign that sets characters in scenes where they adapt their lifestyle to their data plan.

A young woman has to break up with the man of her dreams: he is so handsome that she keeps posting photos of him and as a result she goes way over her data limit. A dance music fan turns to trash metal in order to give up streaming music. An Instagram addict extols the virtues of going wild to find inner peace…

With the message: ‘Don’t let your mobile plan rule your life’ Mobile Vikings reaches young people in a funny way, with that trademark touch of absurdity.

Mobile Vikings - EgbertMobile Vikings - Metal fanMobile Vikings - Going wild
Radio NLsoundcloud.com
Website Mobile Vikingsmobilevikings.be

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Anne-Cecile Collignon

PR Manager, mortierbrigade

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

info@mortierbrigade.com

mortierbrigade.com