mortierbrigade and Equal Pay Day Europe give you good advice to increase your inheritance.

mortierbrigade presents its new annual campaign for Equal Pay Day Europe. The film is conceived as an ode to a young man’s love for a slightly mature, or to put it bluntly: an old woman. An unexpected couple playing the lead roles in a tragic story, accompanied by the music of Daniel Johnston​. In this campaign Equal Pay day Europe not only criticizes the wage gap, but also the impact it has on women’s pensions. A gripping story that gets under your skin and shows the importance of equal pay for your inheritance.

Today the wage gap between men and women in the private sector amounts to 20% in Belgium. The biggest cause is part-time work. And part-time work also means a part-time pension. A grim prospect for women, as their pensions amount to 39% less than men’s on average.

To denounce this inequality mortierbrigade came up with a film telling the story of a couple whose age difference is on par with the gap of women’s pensions. The clip which mainly seems lovely and emotional, contains a second -darker- layer revealing an inconvenient truth: “Women’s pensions are 39% lower than men’s. Increase your inheritance”.

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com