The spots portray host Erik Van Looy walking into his favourite snack bar on different evenings. While he waits for his order, he chats to the staff about his everyday worries, which mainly involve finding new and interesting quiz candidates. These conversations take a hilarious turn and the staff, by chance, end up giving Erik new inspiration.
The spots link Lotto to De Slimste Mens in an amusing, comical way. And they capitalise on coincidence AND luck.
No fewer than 10 spots in total will be released by mortierbrigade and VIER. Every video will refer to a newly-selected candidate.
You can watch the first three spots below. The others will be broadcast before their corresponding episodes.
Lotto. What's in a name: Herr Seele
Lotto. What's in a name: Elodie
Lotto. What's in a name: Bjorn