mortierbrigade asks an inconvenient question for ZIJkant and Equal Pay Day

In 2023, the European Parliament approved the Pay Transparency Act. A guideline that demands more salary transparency of companies. Only through more pay transparency, employees will know if they are being paid correctly, and thus close the wage gap. Nowadays, men still earn 21% more than women.

As this is a guideline, it’s still not an obligation. Talking about your salary should not remain a taboo in 2024. That’s why mortierbrigade and directing duo Lionel Goldstein (Czar) created a new film for ZIJkant for Equal Pay Day on March 17. They played with a question that is nervously avoided within most companies: “How much money do you make?”.

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

info@mortierbrigade.com

mortierbrigade.com