mortierbrigade goes for it with ING Belgium

On this day, mortierbrigade launched its new campaign devised on behalf of ING Belgium. The concept follows up on the ‘New Beginnings’ spot that appeared on screens in December. With a resolutely dynamic and young tone of voice, the campaign is structured around a video that demonstrates how easy it is to fully enjoy life with the ING Lion Account, ING’s (online) current account.

By now, everyone knows that ING is a bank to which good customer relations are very important. A bank that wants to stand by its customers and make their lives easier. This is precisely what the new video illustrates. With its (online) ING Lion Current Account, ING will help you live out your passions, make your dreams come true and live your life to the very fullest.

The video will appear on TV and online and will be adapted to suit various themes and formats, depending on target audience. The campaign will also feature on radio, print- and social media.