mortierbrigade lives life to the full for ING

Imagine… You go bowling and you throw the ball in the wrong direction by mistake; it bursts out the bowling alley and starts to hurtle down the street, leading to a bonkers story filled with disasters. To promote the ING insurance products, mortierbrigade just brought out a new campaign that is an invitation to live life to the full, regardless of the situation.

Developed by mortierbrigade, the campaign revolves around the fact that no matter what happens, ING is at its customers’ side at every moment in life. Whether a bowling excursion that goes wrong or a broken leg on a ski trip, nothing can prevent you from living life to the full.

The campaign includes several radio adverts and various print media, and the first three are released today. The others will make their appearance in several bursts between now and mid-2020. Videos designed specifically for social media will push the concept of absurd stories a little further through various capsule formats.

Radio Bowling FR

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Radio Car FR

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Radio Ski NL

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Radio Bowling NL

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Radio Car NL

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Radio Ski NL

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Credits

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com