Developed by mortierbrigade, the campaign revolves around the fact that no matter what happens, ING is at its customers’ side at every moment in life. Whether a bowling excursion that goes wrong or a broken leg on a ski trip, nothing can prevent you from living life to the full.
The campaign includes several radio adverts and various print media, and the first three are released today. The others will make their appearance in several bursts between now and mid-2020. Videos designed specifically for social media will push the concept of absurd stories a little further through various capsule formats.