mortierbrigade lives life to the full for ING

mortierbrigade lives life to the full for ING

Imagine… You go bowling and you throw the ball in the wrong direction by mistake; it bursts out the bowling alley and starts to hurtle down the street, leading to a bonkers story filled with disasters. To promote the ING insurance products, mortierbrigade just brought out a new campaign that is an invitation to live life to the full, regardless of the situation.

Developed by mortierbrigade, the campaign revolves around the fact that no matter what happens, ING is at its customers’ side at every moment in life. Whether a bowling excursion that goes wrong or a broken leg on a ski trip, nothing can prevent you from living life to the full.

The campaign includes several radio adverts and various print media, and the first three are released today. The others will make their appearance in several bursts between now and mid-2020. Videos designed specifically for social media will push the concept of absurd stories a little further through various capsule formats.

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About mortierbrigade

mortierbrigade is an independent creative agency based in Brussels. They build winning brands that persuade consumers to choose your brand over others with the ‘who dares wins’ methodology: a combination of smart brand experiences and creative omnichannel campaigns. Their expertise ranges from brand strategy to digital design, multichannel campaigns, social strategy and influencer & PR management.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. It also became one of the most successful agencies in Belgian history, winning more than 30 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 8 Effie Awards and many others.

mortierbrigade works for clients such as Barry Callebaut, Bike for Brussels, Canvas, Cristal, De Morgen, De Warmste Week, DreamLand, Equal Pay Day, Famiris, Hans Anders, Humo, ING Belgium, Lampiris, Levi’s, Marie-Jo, National Lottery, Pink Ribbon and STIB-MIVB.

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