mortierbrigade looking for the fiction/fact border for Canvas

mortierbrigade looking for the fiction/fact border for Canvas

Mid-April, Canvas broadcasted the phenomenal HBO series Chernobyl, a first in Flanders on open network. mortierbrigade developed a campaign concept for the launch of this internationally acclaimed mini-series. This resulted in a radio, TVC and print campaign in which the series is announced using archive material. F.e. in print various archives were consulted to get the effective, first reports of the nuclear disaster.

The docudrama pays so much attention to detail and tried, among many other things, to recreate the nuclear control room down to the smallest button. That’s why the advertising agency chose an approach that emphasizes this eye for detail and the striking similarities with reality.


At the same time, there’s also the three part series The Eyewitnesses of Chernobyl, in which journalist Jan Balliauw returns to the scene of the disaster to find out what the situation is today. He also meets the real people behind some characters of the series. This way, Canvas highlights its two strongest assets: the best fiction and the best documentaries. Elements which are also beautifully reflected in the campaign.

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About mortierbrigade

mortierbrigade is an independent creative agency based in Brussels. They build winning brands that persuade consumers to choose your brand over others with the ‘who dares wins’ methodology: a combination of smart brand experiences and creative omnichannel campaigns. Their expertise ranges from brand strategy to digital design, multichannel campaigns, social strategy and influencer & PR management.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. It also became one of the most successful agencies in Belgian history, winning more than 30 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 8 Effie Awards and many others.

mortierbrigade works for clients such as Barry Callebaut, Bike for Brussels, Canvas, Cristal, De Morgen, De Warmste Week, DreamLand, Equal Pay Day, Famiris, Hans Anders, Humo, ING Belgium, Lampiris, Levi’s, Marie-Jo, National Lottery, Pink Ribbon and STIB-MIVB.

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