mortierbrigade looking for the fiction/fact border for Canvas

Mid-April, Canvas broadcasted the phenomenal HBO series Chernobyl, a first in Flanders on open network. mortierbrigade developed a campaign concept for the launch of this internationally acclaimed mini-series. This resulted in a radio, TVC and print campaign in which the series is announced using archive material. F.e. in print various archives were consulted to get the effective, first reports of the nuclear disaster.

The docudrama pays so much attention to detail and tried, among many other things, to recreate the nuclear control room down to the smallest button. That’s why the advertising agency chose an approach that emphasizes this eye for detail and the striking similarities with reality.


At the same time, there’s also the three part series The Eyewitnesses of Chernobyl, in which journalist Jan Balliauw returns to the scene of the disaster to find out what the situation is today. He also meets the real people behind some characters of the series. This way, Canvas highlights its two strongest assets: the best fiction and the best documentaries. Elements which are also beautifully reflected in the campaign.

Credits

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

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mortierbrigade.com