mortierbrigade presents its Christmas campaign for the Belgian National Lottery

Two years after its first end-of-year campaign for the Belgian National Lottery, mortierbrigade and Blinkink are back with a new animated film. The snowman and his friends return for a new commercial with a charming story and plenty of Christmas spirit.

It’s becoming something of a tradition: the Belgian National Lottery has once again chosen mortierbrigade to produce its end-of-year film. This year’s film features familiar characters from past commercials in a brand-new story. The film opens in a freezing garden on Christmas Eve, where a snowman is standing, all alone. He dreams of a warm, cosy Christmas. He crosses his fingers and makes a wish. Will it come true?

Jens Mortier, creative director and partner of mortierbrigade:

Blinkink and Parabella surpassed our expectations with their magic and animation skills. The Last film was fantastic, but this one is even better. I have nothing but respect for the Blinkink animators who spent 50 days in succession putting together this wonderfully appealing and heart-warming story, frame by frame in stop motion.”

Every visual element was entirely hand-made and the images were filmed in stop motion. It was a mammoth task; but, judging by the fantastic results, one that was definitely worth the effort. Mikey and Dan of Parabella explained:

We loved returning to the world and characters from our 2015 Belgian Lottery film. It was important for us that we kept the same design and the playful attitude of the tinkering woodland animals, but we also wanted to make the world bigger, introduce some new characters, in the form of the family through the window. Our first glimpse into the world of humans.”

Belgian artist Spencer the Rover created the wonderfully evocative score for the film. It can be seen on Belgian national television and at the cinema starting today.

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com