mortierbrigade sees the light with Niko

mortierbrigade is launching a new campaign on behalf of Niko connected switch. This is a wireless smart switch that can be installed anywhere without breaking or drilling. The campaign emphasises the advantages of such a switch using comical situations. With a humorous tone of voice, the campaign takes place on radio and via an online video.

mortierbrigade previously highlighted Niko Home Control at the Batibouw trade fair. Today, it’s unwrapping a campaign for another intelligent solution by Niko, i.e. the Niko connected switch. This is a smart switch that can be installed anywhere without breaking or drilling. This campaign illustrates the fact that this technology is extremely useful in several situations.

Eline Rousseau, producer at mortierbrigade, says,

"To position Niko connected switch as an intelligent home solution, we created a campaign with an humorous tone of voice. This has allowed us to emphasise the Niko promise – "Your home works better with Niko" – in a sympathetic way as part of familiar and funny scenarios."

Various characters feature in the radio spots. They explain how these switches benefit them in their everyday lives. Simplicity is key in the online video, which demonstrate how Niko connected switch can really make life easier.

The campaign kicked off on Monday and can be viewed below.