Official reports of verbal aggression against public transport staff used as basis for rap song.

Rappers frequently pepper their songs with obscenities. But the torrents of abuse in “Respect”, the new song by the rapper Youssef Swatt’s, are not poetry. In fact, they are taken literally from official reports and are examples of the genuine insults hurled daily at the staff of the Brussels transport company, STIB-MIVB. The transport company aims to address the problem with this new campaign. 

“Son of a bitch”, “Asshole”, “Shut your face, you little slut”, “You piss me off, you're a piece of shit”, ... 

The words come as a shock, but they’re nothing in comparison to what STIB-MIVB staff have to put up with every day. Last year, no fewer than 657 official reports of verbal attacks by passenger on the transport company’s staff were filed. On top of this, there were 113 recorded cases of physical aggression. The real figures are actually far higher, since many cases go unreported. Insults and abuse happen every day... and the mental toll on staff is high.

With this single by the young rapper Youssef Swatt’s, STIB-MIVB, together with creative agencies mortierbrigade and Digizik, are calling upon travellers to show more respect for the people who make Brussels move. Swatt’s, whose father is actually a bus driver, didn’t hesitate a moment to lend his voice to this unique project. All the staff in the video also have their own reasons for taking part. Alongside the video itself, the campaign will feature real testimonials by STIB-MIVB staff.

The campaign has been deliberately censored on the radio, in print and on social media. Unfortunately, this is not possible in the daily lives of STIB-MIVB staff, who have to put up with the uncensored insults non stop. Please check out the video below.

PR credits_Respect.pdf

PDF - 53 Kb

 

 

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

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