Park Assistant outsmart traffic wardens.

Nowadays most car brands offer in-car park assistance systems. Unfortunately these systems don’t solve the biggest parking problem of them all: parking fines.

That is why the Belgian creative agency mortierbrigade introduced the Kia Park Assistants in several Belgian cities.  Much like real traffic wardens these dedicated teams check the validity of the parking tickets in parked cars.  But instead of giving a fine when a ticket is expired, they simply renew the ticket.

Great for the owner of the car, not so great for the official parking wardens.

The online movie about this action has became quite the hit on social media.

http://youtu.be/8E2ei-d-qOM

This action was organized to launch the brand new, city friendly Kia Soul. 

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com