Park Assistant outsmart traffic wardens.

Nowadays most car brands offer in-car park assistance systems. Unfortunately these systems don’t solve the biggest parking problem of them all: parking fines.

That is why the Belgian creative agency mortierbrigade introduced the Kia Park Assistants in several Belgian cities.  Much like real traffic wardens these dedicated teams check the validity of the parking tickets in parked cars.  But instead of giving a fine when a ticket is expired, they simply renew the ticket.

Great for the owner of the car, not so great for the official parking wardens.

The online movie about this action has became quite the hit on social media.

http://youtu.be/8E2ei-d-qOM

This action was organized to launch the brand new, city friendly Kia Soul. 

About mortierbrigade

mortierbrigade
mortierbrigade sa/nv

Rue Waelhemstraat 77
1030 Brussels

Guldenspoorstraat 21
9000 Ghent