Rock radio channel Willy cultivates headbanging plants

Belgium’s biggest rock music festival, Grasspop Metal Meeting, marks the start of the festival summer for every heartfelt rock fan in Europe. And also for Willy, Belgium’s one and only rock radio channel.

This moment was seized by Belgian ad agency mortierbrigade to express the enthusiasm of said rock channel to overrun the festival grounds and enjoy some of the world’s best rock and metal bands. To do so, they created a film that reveals something peculiar: the plants that grow on the festival grounds, share Willy’s and it’s listener’s excitement for live rock music. ​

They carefully crafted a montage with different shots of small plants and grass, being cultivated and seemingly headbanging on the rhythm of the song ‘Walk’, the biggest hit of American heavy metal band Pantera, who are headlining at Grasspop Metal Meeting this year.