Selexion and mortierbrigade innovate the holidays

It's that time of the year again: every brand advertises great AND not so great Christmas presents. But Selexion and mortierbrigade offer a solution for terrible Christmas presents.

The idea: "Magical Gift Banners"

How it works: You select the gift you really want for Christmas on myselexion.be and by doing so, you launch a personalized online campaign towards your target group: the people who are supposed to buy you a Christmas present.

On the platform you select your favourite gift, a personal message and one of our youtube viral video's to send to your friends and family. Thanks to our hidden cookies the friends who watch the video will mainly see your personalized banners on the sites they visit.

So no more awkward gifts, AND a highly visible campaign for Selexion at the same time. Not bad.

Initiative Media took care of the clever online targeting.

Credits

DOCX - 14 Kb

Jens Mortier

Creative Director

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com