They all want to welcome a Lotto winner

mortierbrigade is launching a new campaign on behalf of the National Lottery’s Lotto Surprise. Besides the regular Lotto-Jackpot, players will stand to win €5000 traveller’s cheques in March. A golden opportunity for opportunistic residents of popular travel destinations to lure the winners to their countries. The campaign consists of two TV spots – on-air on the national broadcasters – as well as radio spots and a social media presence.

 

In addition to the Lotto-Jackpot, players can win traveller’s cheques throughout the month. And so, the holiday destinations go all out to make sure that the winners choose their countries. The two movies are based on the concept “Lotto winners are always welcome”. In one of the spots, Jamaicans steal the limelight. In the other, it’s the turn of the Spaniards. In both, they invite Lotto winners to buy a piece of paradise in their countries. Or at least spend their holidays there with their traveller’s cheques from Lotto Surprise.

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

[email protected]

mortierbrigade.com