Vluchtelingenwerk Vlaanderen and mortierbrigade aim for justice on Father’s Day

Sunday, June 9 was election day in Belgium. The polls promised little good, with consistent results above 27% for the far-right Vlaams Belang. The party grew with outspoken positions against refugees and other migrants. A trend also seen in the rest of Europe.

June 9 was also Father's Day in Belgium. A perfect coincidence that called for an appropriate message.

For two decades, Vluchtelingenwerk Vlaanderen has been advocating for the rights of refugees in the country and conducting remarkable campaigns to change public opinion.

To sway voters at the last minute, mortierbrigade and Vluchtelingenwerk Vlaanderen created a poignant video and visual. Message: give him a real gift for Father's Day. Don't vote for a party that wants to send his family away.

The message was spread via social media and was also featured in the largest morning newspaper 'De Zondag' on the election morning.

It is hard to assess the real impact of the campaign in such a short time, but the election result was certainly heartwarming: The extremist party finished second with 22.7% and is once again excluded from power.

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About mortierbrigade

mortierbrigade is a creative agency based in Brussels. Our ‘who dares wins’ methodology brings your brand to life through creative and impactful omnichannel campaigns.

Since 2004, mortierbrigade did not only become the favourite spot for creative talents to develop themselves. We also became one of the most successful agencies in Belgian history, winning more than 35 Cannes Lions, including one Titanium, proud member of the global FWA hall of fame, 3 Eurobest Grand Prix, 10 Effie Awards, and many other prestigious awards. 

In 2020 we were elected ‘Agency of the Decade’ by Creative Belgium, in 2022 we became ‘Agency of the Year’, once again.

We are lead agency for The National Lottery, Recupel, DreamLand, Brussel Mobiliteit, Mooimakers, STIB/MIVB, HUMO, De Morgen, Alzheimer Liga Vlaanderen, Equal Pay Day, Marie Jo, De Warmste Week, Levi’s Jeans, and many more.

And we’re part of 62MILES, a family of expert agencies in marketing and technology including Onlyhumans (online content & performance), Fantastic (Employer Branding), Today (Branding), meetmarcel (live experiences), Code d’Or (Digital Platforms) and NextApps (app builders).

Contact

mortierbrigade sa/nv Rue Waelhemstraat 77 1030 Brussels

info@mortierbrigade.com

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