Zalando and mortierbrigade launch 'Look for Looks' at Les Ardentes

The festival Les Ardentes (11-14 July) is the perfect place to spot the best looks. As many festivalgoers think “I need that outfit!", Zalando and mortierbrigade came up with an exciting solution: a big fashion quest where you can score must-have street-style looks.

Teaming up with four talents—Trish Beghin (stylist), Jacques Basoka (DJ), Carl Cash Knight (artist), and Angetwins (dancers)—each talent introduced a unique outfit. The concept is simple yet engaging: spot these curated outfits on the festival site and get the chance to make them yours. This way, participants can not only enjoy the fashion but also become a part of it.

Zalando and mortierbrigade created a booth at the festival, together with 62MILES partner and event agency MeetMarcel. This booth serves as a style gallery, showcasing the four curated outfits on display and digital screens. Additionally, the booth offers a chill-out space where Les Ardentes attendees can relax during their search for these iconic looks.

However, it's not just festivalgoers who are looking for looks. Zalando also scouts the best outfits on-site. These are photographed and featured on Zalando's website, where similar items are offered. This way, we can continue to inspire others.

The campaign targets young fashion enthusiasts who use fashion as a way of self-expression and pay close attention to their festival outfits. The aim is to inspire Gen Z with Zalando's streetwear collection during Les Ardentes.

The campaign's photography was shot by Oriane Verstraeten, while Studio Alfons handled the video production, with Initials LA as the production company. The campaign is featured across OOH, DOOH, social media, and online video platforms.